Dolby has been a name very familiar within the cinema and TV industry for many years. Most notable for its audio technology, Dolby has gone above and beyond developing how content is produced and experienced.
The company, known as Dolby Laboratories, was first introduced in cinemas providing the first digital audio for cinemas for 35mm films. Since then, the technology produced has become well-known in the industry for its excellent sound and, more recently, incredible visual skills.
Dolby Atmos
Being top of its audio game, Dolby Atmos is one of the best audio technologies available on a domestic TV. Unlike standard audio, Dolby Atmos has reinvented how content and sounds are created and felt. In stereo, the sound is produced by two channels. Surround sound enhances audio with five to seven channels. In contrast, Dolby Atmos frees sounds from channels, offering a complete sound atmosphere. Using spatial sounds, viewers not only hear the audio produced but feel surrounded by the pioneering technology which places you in the centre of the entertainment with life-like sounds.
With its atmospherical audio, Dolby Atmos offers more precision placement to individual sounds and adjusts to your device to provide a more realistic experience. For example, if you listen to content through headphones, you will notice that some sounds are more prevalent on one side than the other. This has been developed with research into how the human ear absorbs sounds, creating audio designed for perfection. With ultimate clarity, this technology reduces the white noise and background static to bring the best quality sound that moves around you, with every unique sound coming to life with its own personality.
Dolby Vision
Expanding on providing you with the ultimate sensation with both senses, Dolby Laboratories has developed its technologies into more visual aspects of experiencing films and series with your TVs at home. With vivid colours and richer details, Dolby Vision offers an immersive experience that can only usually be found in the cinema.
Every detail can be seen, allowing the viewer to connect more deeply with the scene and lose themselves in whatever they may be watching. Even with locations in darkly lit settings or brightly blown out sunny climates, you will be able to see every detail, every smile, and every point on the characters’ faces, allowing you to empathise more with the characters and feel part of the picture.
Thanks to adaptive technology, much like Dolby Atmos, Dolby Vision will recognise your device and optimise the screen for the best quality and colour available. Whether it is dark cinematography or a fast-moving game, vision excellence will not falter.
TVs Offering Dolby Technology
Whilst Dolby is top of its game for its technology, it isn’t available on every device. Older smart TVs may not have Dolby Atmos and Vision available, so buying a new cheap 4k TV is ideal if you wish to experience Dolby in your home.
Many brands have welcomed the technologies from Dolby. It has become the more sought-after technology for the latest models, such as Sony Bravia TVs and even cheap Panasonic TVs. However, one brand has decided to develop its own technologies to bring you its best audio and visual technologies. Samsung is known for producing features and developments in-house; the same has fallen for enhanced audio and visuals. However, don’t be discouraged from purchasing one. Buying a cheap Samsung TV can offer HDR10+, which provides an excellent quality of visual dynamics.
Although, with Dolby Vision and Atmos gaining traction across many platforms, such as the gaming industry and creators within the movie industry, this could be an opportunity that Samsung smart TVs may be missing out on.
Content for Dolby Technology
Having a TV that can provide Dolby is all good and well, but if there is no content available, it remains a fairly mute feature. Luckily, this is not the case. When you subscribe to Netflix’s top tier plans, you can experience Dolby with your favourite series and movies. Whilst it may cost a little bit extra, it is very worth it to benefit from Dolby’s excellent immersive viewing capability.
iTunes have also embraced Dolby Atmos within Apple 4K TVs. Hear, feel, and sense your content with this incredible technology which appears to be the future of audio and visual content. Another platform offering the benefits of Dolby is Amazon Prime, with most of its content being suitable for devices which can provide this technology.
Gaming with Dolby Technology
Of course, the most prominent platform utilising both Dolby Audio and Dolby Vision is the gaming industry. Being a proud sponsor of the Halo Championship, Dolby is a large part of the gaming industry, with their technologies being built-in to every console from the Xbox X and S series. The animations look more natural with an extra layer of detail, and the sound feels more explosive with the immersive audio, allowing gamers to really feel part of the action.
Find a TV with Dolby Technology
With over 35 years of selling cheap TVs, we ensure to provide only the best quality TVs at the best prices. Many of our devices support Dolby Atmos and Dolby Vision and can be purchased at a fraction of the price of alternative retailers. So if you are looking for your next cheap TV, take a look through our extensive catalogue or visit our showroom in Birmingham, where we can display the rich and vivid experience that Dolby offers.
