Increasingly more popular in modern times, virtual reality has gained traction due to its role in films and in gaming. The television industry continuously explores new technology to incorporate into the viewing experience, such as 3D technology, and VR is no different.
Netflix and Sky
Television channels and providers are already jumping on board of virtual reality, such as Sky with its VR app. Netflix also has plans to introduce virtual reality in the future, incorporating it into its programmes.
This will make show writers have to think about more detailed and immersive plots and characters, capable of supporting virtual reality that can transport you as a viewer to a show protagonist. Further development of VR technology would be required, as directors would need specialised cameras and software to created these intricate worlds.
TV Shows and Virtual Reality
The popular show Game of Thrones had its own virtual reality experience; which they created together with Framestore VR Studio. It included going inside the lift in Castle Black and going up to ‘The Wall’ for 700ft. Once at the top, users could see ‘The North’ in an immersive 360° experience. With characters, scenery, and elements from the show, the virtual reality experience gave a realistic view of the world of Game of Thrones.
Similarly, Adventure Time has transcended from the screen to a virtual reality game for the Oculus virtual reality set. Vice President of Cartoon Network, Chris Waldron, highlighted how the show is perfect to experiment with virtual reality and its components.
How it Will Impact Our Lives
Continuing from virtual reality’s increasing success with video games, it can present a big opportunity for marketing within TV shows and films. When watching TV and looking straight ahead only you might miss details. Virtual reality, however, offers a 360° experience, which allows you to watch what’s behind, above, and beneath you.
This characteristic makes it a powerful tool for media; as you step into virtual worlds, you could walk alongside your favourite characters and take in their world, advertisement and all. You’ll be able to see small details you may never have noticed otherwise.
And as television content has always been a topic of conversation with friends and family, the infinite possibilities of the technology might allow you to share the viewing experience with others. As virtual reality allows for the creation of shared spaces, you can easily exchange ideas or view content together.
